This event was inspired by a few things.

  • Jeff Diehl’s drive from London to the heart of Mongolia in the summer of 2011 in a 1.8 liter Fiat Panda. (The Mongol Rally, put on each year by The Adventurists.)
  • Horatio Nelson Jackson’s epic first American road trip in 1903.
  • The American tradition of getting lost in the vastness of the country and discovering things and people that make for epic storytelling.
  • Today’s mobile and media technologies.

The Founders

  • Jeff Diehl is a filmmaker, photographer, traveler, and urban explorer.
  • Wayne Cunningham is a car tech journalist for CNet/CBS Interactive.
  • Charin Kidder is a brand strategist for Tolleson Design in San Francisco.