This event was inspired by a few things.
- Jeff Diehl’s drive from London to the heart of Mongolia in the summer of 2011 in a 1.8 liter Fiat Panda. (The Mongol Rally, put on each year by The Adventurists.)
- Horatio Nelson Jackson’s epic first American road trip in 1903.
- The American tradition of getting lost in the vastness of the country and discovering things and people that make for epic storytelling.
- Today’s mobile and media technologies.